What to consider when buying translation
The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s requirements, they require a lot of background research. Additionally, they are not cheap, and certainly […]
An introduction to audio-visual translation
This blog post was updated on 5 March 2024. Audio-visual translation is a specialised branch of translation dedicated to the language versioning techniques used in audio-visual content which can be used either at the production or post-production stage. Video is getting increasingly important, and as a result, the quality translation of visual content is highly […]
How to be successful at game localisation
This blog post was updated on 11 October 2022. Whether you are a gamer or not, you probably know the names of a video game or two. This form of entertainment is extremely popular, and its industry is ever-expanding. With the increasing global demand for games, the translation and localisation industries play a major role, […]
Maintaining International Brand Consistency: Why Your Business Needs A Glossary
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your company eventually goes global. Ensuring that the same terminology is used across all business sectors […]
Machine translation technology and the search engine takeover
In the last three months there has been a great media focus on machine translation technology and applications offered by some of the big names in international search. To name a few, Google Translate version 3.1.0 and Skype Translator, as well as Bing Translator re-joining forces with Twitter. This post aims to summarise the main […]
The ultimate checklist for website translation projects
As we start 2015, it is a great time to really start thinking about future projects for the next twelve months. Although you may have considered what will be included in your international marketing campaigns, and secured budget to boot, other areas might still be under discussion. So I thought now would be a good […]
What, how and why: 8 benefits of using computer-assisted translation
If you’re not familiar with the wonderful world of translation then the phrase computer-assisted translation (CAT) will probably mean nothing to you. You may even think that it’s the same as machine translation, but I’m here to tell you that there is a great difference between the two, and that there are several benefits for […]
Understanding technical translation: It is not all about manuals
Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. As the title of this post explains, technical translation is not all about manuals; there […]
The dangers of machine translation
Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, or reading blogs and articles from overseas for work. The reason I click on that […]
International Video Marketing Campaigns: 5 Must Haves
Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually coming from outside of the United States – and a lot of this traffic is […]