3 ways hotel marketing is changing in a post-COVID world
The COVID-19 pandemic turned the travel industry on its head, causing chaos for hoteliers. Thankfully, the world seems slowly to be opening back up and travel is once again returning. But the nature of travel has changed. What does this mean for hoteliers and the way they approach hotel marketing? This blog post, based on […]
Watch the recording: How travellers’ changing expectations have altered the landscape for hoteliers
Few industries have been as severely affected by the COVID-19 pandemic as the travel industry. With lockdowns and travel restrictions, holidays have been largely off the table for the last year. But as the world slowly opens back up and travellers begin making those long overdue and much yearned-for journeys, the hotel industry is finally […]
Three tips for hotels wanting to increase direct online bookings
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than hotels’ websites, but this leads to hotels having profits reduced due to commissions and losing […]
Study: Search trends in the travel and tourism industry
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of holiday are more popular in different countries. As a marketer in the travel industry, you […]
How to target Chinese travellers online
This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident that international travel will recover. One important group of travellers for travel brands is Chinese […]
3 international digital marketing strategies for resort hotels
This blog post was updated on 8 July 2022. Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily lives when searching for information or buying a product online, and this behaviour extends to […]
Translation for the travel and tourism industry
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably the huge amount of competition in the travel industry. How can you make your brand […]