3 key differences between British English and American English
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling, grammar and punctuation! This means that if you have content on your American website, for […]
Christmas traditions around the world
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different countries have their own unique Christmas traditions. Come globetrotting with me to discover Christmas traditions […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
Study: Search trends in the travel and tourism industry
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of holiday are more popular in different countries. As a marketer in the travel industry, you […]
Keyword And Traffic Comparison Of Big UK Sites
Ecommerce and shopping online have become something of the norm in the past couple of years, and this holds true all over the world. It’s a digital age, and some businesses might have more difficulty than others getting used to it meanwhile consumers increasingly prefer the simplicity of sitting behind a computer to complete their […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Australian Companies Are Employing More Digital Marketing And SEO Specialists In 2013
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many research and reports have been discussed with several of the large companies in 2012 and […]
Disavow tool to change search landscape and many Australian SEO companies
Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by Google. In Australia, on average about 10% of websites in the nation had search marketing […]
SEO and social media statistics for Australia in 2012
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers do not have SEO included […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]