Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
PPC war: Interflora vs. M&S – the comeback
The war between Interflora and Marks & Spencer has been on-going for some time now, here is a quick wrap up of the situation: Interflora sued M&S in 2009 for bidding on its trademark in the UK (when a user would search for Interflora in the UK, the M&S ad would appear). The High Court […]
Desperadoes Microsoft Bing And Yell Do Dirty Deal In The UK
There has been a flurry of news surrounding both Microsoft’s Bing and the UK’s Yell organisation in the last two weeks. Firstly, at the end of last week, Microsoft’ Bing and the Yell organisation announced that they were doing a deal to form a “Broad, global strategic alliance, taking advantage of their complementary strengths.” This […]
European Interactive Advertising Association Report Dec. 2010
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)
Christmas 2010: a snapshot of Online European Shoppers
Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year? Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute… October 2010, IMRG Capgemini e-Retail Sales Index is expected to increase by 16 per cent in 2010 vs. 2009 […]
Hitwise Ventures Outside English With France Launch. Oh la la!
Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people would ask me what I thought of Hitwise and mostly I had to reply that I had […]
Email marketing consumer report 2009
ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different reports and in local languages (and English), along with a European report released in all […]
50% of Visits to UK Websites Promotional, 29% France
The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France. In the UK the greatest number of visits results from sponsored links. The […]
The Most Misleading Statistic Ever Seen – Telegraph.co.uk
WebCertain, where I work, is often classified as being in the North East of England and though it’s actually in Yorkshire, the business does have clients in the North East. Today, the UK’s Telegraph is touting a story entitled “People in North East are most timid internet users’. Having worked with, and for, companies based […]
Is the BBC really paying Google to improve its search rankings?
When speaking about the BBC, I immediately see a huge company with a massive turnover and a very big marketing budget. With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making its competitors struggle. It is said that the BBC has been paying Google – as […]