12% of UK web users adopt Firefox rather than IE
Heavier users of the internet are switching to Firefox in greater numbers in the UK, says Nielsen//NetRatings. According to their latest report, by September 2006 almost 12% of UK users had adopted Firefox. Whilst for web marketing campaigns, 12% isn’t a huge number it still cannot be ignored. Which retailer would willing stop 12% of […]
Blogs influence European consumers
A recent
Europe leads in mobile internet access
eMarketer reports on Internet access via mobile devices. The study was conducted in France, Germany, Italy, Spain, UK, and the US. while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users were accessing the web via their mobile devices. The highest mobile Web penetration was in […]
UK retail sites to see 8% growth at Christmas
Hitwise is predicting that visits to UK online retail sites will see a growth of 8% this Christmas over last. This is a rate of growth fast than last year and search engines will account for 35% of visits with Google and Yahoo leading the fray. Hitwise has also launched a new data center facility […]
UK paid search to exceed £1 billion in 2006
In a conversation with Multilingual Search, Guy Phillipson, Chief Executive of the IABUK commented that paid search should exceed £1 billion by the end of 2006 in the UK. Guy says, “Search is the perfect form of persuasion marketing and is rapidly becoming the largest slice of the pie in the UK – it is […]
Paid search in the UK up 57.7% to £531.3m
The IABUK, reported in the Guardian says that paid for search advertising or pay per click, has risen by 57.7% this year over last. The finding comes in their annual study of online market share carried out with Pricewaterhouse Coopers and the World Advertising Research Centre. A YouGov finding also says that UK web users […]
Online advertising to exceed 10% of budgets in 8 markets by 2008
Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US. The 8 countries are:- Australia Israel Japan Norway South Korea Taiwan UK In 2008 it […]
Translation important for the future of search, says Google's Jeff Levick at AdTech London
Google’s vertical markets director, Jeff Levick, highlighted the importance of translation, machine translation in other words, during the “Future of Search” panel debate at London’s AdTech, which I was fortunate enough to moderate. Jeff pointed to the fact that there are twice as many Chinese speakers in the world as English – not all the […]
Relevant Traffic has sold 36% of stock to Kinnevik
Relevant traffic is a big player in Sweden with a focus on selling clicks from the search engine listings. Kinnevik , a big investement company has bought 36% of the stocks for 28 million Swedish kronors and is hoping to expand in Europe the next two years. They are looking to expand mostly in France […]
New Emarketer report on European online commerce
Emarketer reports Ecommerce trends for the next few years, associating robust growth in online sales to the increase of DSL lines installed both at home and at work. The report identifies the UK as the most “mature” of all European markets, outspending european and even american counterparts on an annual per capita basis. The study […]