Disavow tool to change search landscape and many Australian SEO companies
Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by Google. In Australia, on average about 10% of websites in the nation had search marketing […]
SEO and social media statistics for Australia in 2012
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers do not have SEO included […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
So Long Content Farms!!!
Following up on last week’s Google search algorithm update, Sitrix benchmarked a range of websites analysing how their organic ranking was affected… In order to do so, Sitrix created the Sistrix Visibility Index which is calculated using the traffic on keywords, ranking and CTR on SERPs position. Sitrix’ Johannes Beus takes Mahalo.com as an example: […]
2010 USA Search Engine War: Google is King!
Search Engine Marketing industry web statistics key reference comScore’s recently issued its ‘2010 U.S. Digital Year in Review’ report comScore chairman Gian Fulgoni says ‘2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion […]
International Search Summit Goes Stateside: Seattle Here We Come
The International Search Summit will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe. The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed full with international specialists speaking on a range of SEO, PPC and Social Media […]
Alibaba Makes First US Moves Acquiring Vendio
The FT reports today that Alibaba, the Chinese business-to-business search giant, has made its first move to acquire a serious foothold in the US following years of sabre rattling, by buying Vendio.com – an e-commerce platform which allows you to share your inventory with Ebay, Google, Shopzilla and Amazon. Figures for the acquisition were not […]
Google buzz is off as Bing bites
Chinese war guru, Sun Tzu, who wrote the “Art of War” would have been shaking his head in dismay at the launch of Google Buzz earlier this week. Whilst Wall Street was rubbing its hands in glee at the prospect of a ComScore announcement showing that Bing had gained market share, Google was launching “Buzz” […]
Key consumer insights & search of Bing
Peter Maxmin – Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent. Search sessions are long and repetitive – for rx. seeking a digital camera – isers will […]