How to combine design and SEO when building an international website
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with the outcome. Problems can include insuffucient leads, insuffucient conversions, bad reviews or high bounce rates. […]
International Ecommerce: Turning Visitors Into Customers
After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben discussed is true. It really does pay to do your research, especially when it comes […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
Use Your Users' Language – And Use It Well!
Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing her research and offering advice on how to optimise user experience on websites. Shari will be […]
Is ‘Conversion Optimisation’ The Next Big Thing In International Online Marketing?
Bryan Eisenberg certainly thinks that ‘Conversion Optimisation’ is the best thing since sliced bread. In fact he’s just left his company to focus on being a marketing speaker covering this ‘critical’ aspect of marketing and recently demonstrated his thinking through his excellent Search Engine Strategies keynote “21 Secrets of Top Converting Websites”. But what is […]
Scent of Information at the International Search Summit
Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London. The scent of information exists on a website to guide the user and help them easily navigate their way through the site, understanding where on the site they […]
International Search Summit – web usability
Often there are problems related to effectiveness – can users achieve what they need to Ease of learning Recognition rather than recall error prevention satisfaction all fundamental parameters requiring attention and measurement to benchmark website performance. Search Usability – ease with which users find information on a website. people say a lot about what they want with their keywords – more “pogo sticking” there is less likely are conversions …