WeChat Channels: Harness the power of video on WeChat
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere else in the world, video is hugely popular in China, making it a vital means […]
Harness the power of global video storytelling
Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any marketing and communication strategy. But is just creating videos enough? Video is a useful tool, […]
How to produce multilingual videos for YouTube
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The first question is based on the fact that content is not necessarily relevant or appropriate […]
YouTube marketing: Video pre-production advice
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation that you do before creating a video is just as important as the actual shooting […]
How to set up your YouTube channel
You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do not already have a Google Account, you can set one up by going to youtube.com, […]
Pros and cons of 3 multilingual YouTube channel models
YouTube is the world’s most popular video platform, second most popular search engine and third most popular website. It is the place where people go to find and watch videos, whether they are looking for entertainment, inspiration or education. For this reason, it is a very important channel to be on. The process of planning […]
Twitch: What an opportunity for international digital marketers!
Looking for new clients, and a growing ROI? Twitch can help. Easy to use, user-friendly, and multilingual, this platform can put you in contact with different demographics. And no, it’s not just for gamers. Let’s see how it works, and how businesses can use it. Twitch: Audience and demographics Twitch is a live streaming platform […]
An introduction to audio-visual translation
This blog post was updated on 5 March 2024. Audio-visual translation is a specialised branch of translation dedicated to the language versioning techniques used in audio-visual content which can be used either at the production or post-production stage. Video is getting increasingly important, and as a result, the quality translation of visual content is highly […]
International Video Marketing Campaigns: 5 Must Haves
Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually coming from outside of the United States – and a lot of this traffic is […]
Subtitles vs. voiceover: Choosing the right process for your international video marketing ampaign
Back in October, I wrote a post suggesting some of the best ways to increase international sharing of multilingual videos in which I discussed the need to either subtitle or dub video content into foreign languages. Since then, I have been asked on numerous occasions which is the most appropriate option: video subtitling or multilingual […]