How to increase the international sharing of your online videos
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, feel-good video featuring your employees having fun and not taking themselves too seriously; (The “Harlem […]
YouTube Amplifies Ad Spend In Germany To Counter Copyright Issues
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across various markets also mean that it has become a prime target for IP rights holders […]
Google AdWords set to launch on YouTube
Video on AdWords or AdWords using images in Gmail, etc… Google has been testing various search engine advertising ad copy formats under the AdWords New Ad Formats Initiative. Now, Google AdWords is set to launch on the world second largest search engine and largest video sharing platform – YouTube. The model will be an auction-based […]
Video Search – Essential For International Online Success?
In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different reasons and it offers huge opportunities for marketers to reach their target audience. However, as […]