Top 8 countries for time spent online in 2024
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have you ever wondered just how […]
8 markets where Bing has over 5% of the search engine market share
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic below lists eight countries where […]
Top 5 countries for time spent online per day in 2023
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or watch entertaining videos to amuse themselves. But have you ever wondered just how long the […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]
6 markets where Instagram is wildly popular
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a no-brainer for many brands when it comes to connecting with their audiences via social media […]
5 countries with the biggest growth in internet penetration in 2023
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy to only focus on this kind of market, but by doing that, you could be […]
The secret to success in international markets: Consider the cultural differences
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: did you take the local culture into account when creating your marketing strategy? If that […]
4 countries where the social media landscape is not what you would expect
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you might be surprised to see […]
6 search engines that are challenging Google around the world
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which are challenging Google’s dominance, and […]
How does Twitter usage differ around the world in 2020?
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is that right? Actually, Twitter’s usage differs significantly around the world. How important it is as […]