Mobile marketing statistics for 28 major global markets
Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and it’s happening at a much faster pace than marketers have been able to adapt. To […]
Global marketing budget allocations: How marketers are moving money globally Q2 vs Q1
As you can probably imagine, Webcertain collates a lot of data on global markets. Today marks the first release of our quarterly Budget Allocation data which examines how marketers are moving their online marketing priorities from region to region. The data shows the allocations of SEO, SEM and social campaigns by region globally considering hundreds […]
Australian Companies Are Employing More Digital Marketing And SEO Specialists In 2013
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many research and reports have been discussed with several of the large companies in 2012 and […]
Neighbours Are Not Twins – Why Knowing *Every* Market Is Crucial
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to internationalise your customer base or formulate an international online strategy, it must go beyond simply […]
Highlights Of Google's Q2 2012 International Performance
Yesterday, Google announced its Q2 2012 financial results. Find below a brief overview of Google’s international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% year-on-year to $5 billion. Non-U.S. revenue accounted for 53% of Google’s total revenue or almost […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
Facebook takes top spot in Europe for most pages viewed
Comscore has released its May data showing the popularity of various European websites for the month of May 2011 in Europe which provides some interesting findings, including the fact that Facebook now beats Google sites in Europe for number of page views per visitor per month. You have to bear in mind that “Google sites” […]
How Do Journalists Search For Material?
In a research done by Nordic eMarketing in cooperation with the eNewsPR network, journalists are found to use less than 2.5 keywords most of the time. In the same research Nordic eMarketing found that French journalists are lazier than the English when searching for content and Scandinavian journalists are likelier to venture outside of their […]
Asia Is Fastest Growing Global Region for Twitter
A recent study by Semiocast has shown that more tweets now originate from Asia than any other region. 37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen a drop of 7% to just 31%. The USA is still the country producing the most […]
Mobile Internet and Digital Mobility Findings from EIAA
A mobile internet access study by the European Interactive Advertising Association offers statistics and trends in Europe describing an increasingly sophisticated and engaged audience with …