ComScore turns attention to worldwide search activity
The research group comScore has released their first report looking at worldwide search activity, carried out over the month of August. Interesting reading to those dealing with multilingual marketing and a sign of the growing importance of this sector. The Asia-Pacific region, which includes large markets such as China, Japan and India, saw 258 million […]
German online advertising to beat €800 million in 2007
Futurezone brings us the news that the online advertising market in Germany is rocketing and expected to exceed €800 million in 2007. That is a 67% over the €480 million seen in 2006. The figures are from the Bundesverbands Informationswirtschaft, Telekommunikation und neue Medien (BITKOM) run by Germany’s national newspaper “Die Welt”. This forecast for […]
38% growth in online transactions in France
French Financial Times subsidiary – Les Echos – reports that 1 million people started buying online in the second quarter of 2007 compared to the first with the result that 4% of all retail is now transacted online in France. The number of active online merchants in the same period has grown by 50% and […]
Two thirds of Austrians online – over 4.6 million
According to Futurezone from ORF.at, for the first time the number of internet users in Austria aged over 14 exceeds two thirds of the total population at 68% representing 4.6 million people. Intriguingly, the nature of internet use has been changing in Austria more towards multimedia use with 27% of Austrians having accessed video in […]
What is happening to ASK in Europe? I must ask!
Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online with 2.2%. Others on the list with just under 1.5% are MSN and AOL. Most […]
European travel market to hit 25% of transactions online
A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 – this figure was achieved in the US in 2004. There are, however some key differences in European markets:- UK and German buying patterns are most similar to the US France is behind […]
Vietnam has 15.5 million internet users – but little commercial use
The Asia Digital Marketing Yearbook – www.asiadma.com gives Vietnam an internet population of 15.5 million users but reports that the country derives little economic benefit. “However, the internet is not used to any great effect: The websites of many ministries and provinces are not updated and do not have useful information; though all universities are […]
Google Israel to support Adsense in Hebrew
Last week, Israeli Google CEO, Mr. Meir Brand, announced that the AdSense features are finally supported for Hebrew advertisers and publishers. The back office translated interface is a bit clumsy, but still better then nothing. Till this statement, many Hebrew site owners integrated the non supported version to their sites having a handful of encoding […]
12% of UK web users adopt Firefox rather than IE
Heavier users of the internet are switching to Firefox in greater numbers in the UK, says Nielsen//NetRatings. According to their latest report, by September 2006 almost 12% of UK users had adopted Firefox. Whilst for web marketing campaigns, 12% isn’t a huge number it still cannot be ignored. Which retailer would willing stop 12% of […]
Walla.co.il: #2 search media in Israel moves to PPC
Walla.co.il, Israel’s biggest internet portal and search engine until 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay-per-inclusion at a fixed price) to pay-per-click. The change will be implemented starting 1 January 2007. Walla, a public company, was the biggest internet media in Israel since 1998, A year ago was […]