Webcertain blog

Russian Internet daily audience has grown 29%

The second annual conference “Audience Control and Advertising in the Internet” has just come to a close in Moscow. More then 300 people from different regions of Russia came to the capital to discuss internet advertising perspectives, 2 times more than last year. Evidence that web is becoming serious participant in advertising market is increased […]

Silver surfers cause worldwide internet growth

The Pew Global Attitudes Project has released a report illustrating the rapid growth of internet use globally. Much of this growth can be put down to more women and over 50’s coming online across Western Europe. The report also contains some interesting figures on internet growth across a range of countries, including Russia, China and […]

Online marketing expenditure on the rise in Italy

ADEx Nielsen estimates report online marketing expenditure on the rise in Italy up 51,3% over a 12 month span from January 2005 to the same month of this year. Marketing & Publicity investments in Italy reach € 601,4 Million with an overall 2,1% increase. Billboard publicity fell sharply (-7,3%) while online investment confirms a positive […]

Bulgarian online advertising market jumped 81% in 2005

Bulgarian internet advertising market made a huge step forward by increasing its revenues with 81% last year. Recent market studies show rise in online advertising spending from 3.1 million leva (approx. 1.9 million USD) to over 5.6 million leva (approx. 3.42 million USD). The results were announced on a press conference hold by Investor.bg on […]

280Bil. yen – Japan online ads market

Dentsu has published “Advertising Costs in Japan, 2005” on February 20th, 2006. The report shows that the total internet advertisement spending in 2005 is 280.8 billion yen (approx. $230mil), which is 54.8% up from the previous year. The total for PPC ads is 59 bil. yen, and the total for mobile ads is 28.8 bil. […]

China's online ad spending surges

Online ad revenue passed magazine ad spending in China and is expected to pass broadcast ad spending this year, according to iResearch as reported by the Shanghai Daily. The majority of online ad spending is at the portals, Sina, Sohu and NetEase but search engines will capture a larger share in the future. “The trend […]

UK behind Germany, France and the Netherlands on .eu applications

The number of applications for .eu domain names seems to be somewhat tardy in the UK, according to the current figures from Eurid – where Germany – not surprisingly – is way in the lead with 81,000 applications, followed by the Netherlands with 44,000, France at 29,000 and the UK trailing the leading group with […]

Google stealing international market share from Yahoo!

As seen on Threadwatch, Forbes is running an article on the Google taking market share from Yahoo! within international markets. Citing data culled by comScore, Bear Stearns said Google’s international market share in November rose to 71.3% from 68.9% in the prior month. Google’s growth rate was almost double the rate of that of the […]

.eu domain registrations lag behind in Spain

As Nick Wilsdon reported, the .eu domain has been available since December 7th. But it looks like Spanish companies have showed little interest for the all European domain. The day registration opened to registered trademark owners, had little impact on Spain. So far, there are only 5,000 .eu domains registered out of Spain, while Germany […]