Top takeaways from the International Social Summit 2025!
The International Social Summit 2025 took place last month and we were thrilled to welcome attendees from all around the world to enjoy a full day of learning and professional growth in the beautiful city of Barcelona! We hope you all had a wonderful experience learning from the very best in the international social media […]
How to gain a competitive edge in international markets
One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a customer’s digital – and physical – journey is adapted to be relevant and accessible to them. Let’s look at three ways you can understand your […]
How international expansion can save your business
The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating the effects of economic uncertainty can be challenging for businesses, since the root causes (e.g. recessions, global crises, market shifts, tariffs) are usually outside a […]
6 steps to get started with accessibility
Accessibility is not just a legal requirement – it is a commitment to inclusivity and a social responsibility that all businesses should take seriously. Being accessible means reaching a broader audience, enhancing the user experience, and demonstrating your dedication to equal access for everyone. Here are six practical steps you can take to get started […]
How to make your web content accessible
There are legal, ethical and business reasons to make sure your content is accessible to all. But what does that mean, and how do you do it? What exactly is accessibility? Accessibility is the design practice of making products and services usable by anyone, regardless of any disabilities they may have. It is about removing […]
How to harness social listening for global brand success
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role of social listening in global branding, as well as case studies, strategic insights and actionable best practices. The objective of this blog post is to […]
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at Webcertain, we work with international clients, day in, day out, and I see first-hand that […]
How to tailor UX and UI for localised websites
For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions. This process ensures that your global audience has a relevant and engaging experience, regardless of […]
3 benefits of effective content management
Content management is a vital but often overlooked part of a successful website strategy. Your content management strategy can mean the difference between a website that is up-to-date, attractive and achieves conversions, and one that is broken, frustrating for users and could even turn customers against your brand. In this blog post, let’s look at […]
Key elements of web development project planning
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder expectations and user needs. Here is a comprehensive list of key components to consider when […]