The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at Webcertain, we work with international clients, day in, day out, and I see first-hand that […]
How to tailor UX and UI for localised websites
For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions. This process ensures that your global audience has a relevant and engaging experience, regardless of […]
3 benefits of effective content management
Content management is a vital but often overlooked part of a successful website strategy. Your content management strategy can mean the difference between a website that is up-to-date, attractive and achieves conversions, and one that is broken, frustrating for users and could even turn customers against your brand. In this blog post, let’s look at […]
Key elements of web development project planning
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder expectations and user needs. Here is a comprehensive list of key components to consider when […]
3 strategies for expanding your PPC campaigns to new markets
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to rolling out your PPC campaigns to new markets, there are three main strategies you can […]
Web development: The importance of the discovery and planning phase
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision for the website’s appearance and functionality. Without this phase, projects are likely to encounter costly […]
10 lessons learnt at the International Social Summit 2024
Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time ever attending an event like this and it was even more valuable than I had […]
Best practices for content optimisation
At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable information that will allow them to fulfil their search goals. Over the past few years, […]
The ultimate guide to international search and social marketing in 2024
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you must tailor your marketing strategy to ensure it is completely localised to each target market. […]
Harness the power of global video storytelling
Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any marketing and communication strategy. But is just creating videos enough? Video is a useful tool, […]