Watch the recording: 7 countries where social media is not what you would expect
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be on completely different social media platforms. This challenge can feel overwhelming, especially if you are […]
10 e-commerce sites that are challenging Amazon in 2021
Amazon is the most popular e-commerce site in the world. The smile of the Amazon logo is so familiar, and the sight of Amazon boxes so commonplace, that you could be forgiven for thinking that it is the only e-commerce site that matters. But Amazon is not the only important e-commerce site in the world. […]
8 search engines that are challenging Google in 2021
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it is not the only search engine out there. In certain countries, there are alternative search […]
Quiz: 10 fun international digital marketing facts for 2021
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you know already? Test your knowledge with the short quiz below! Want to improve your international […]
Watch the recording: Can graphics make or break your social media campaigns?
Ask yourself this: when you create your social media campaigns, how much attention do you give to the images you use? Are they at the top of your agenda, or on an equal footing to the text, or are they seen as less important than your written content? Many digital marketers will admit to going […]
10 surprising facts from Webcertain search and social report 2021
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there for international digital marketers to absorb, but this blog post will look at ten facts […]
Watch the recording: How to create a successful international content strategy
Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in language, culture, currency and much more, so it is important that your content strategy reflects […]
Watch the recording: Growth opportunities in international markets in 2021
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into account. If you are thinking of expanding your business internationally but do not know which […]
The ultimate guide to international search and social marketing in 2021
Do you want to expand your business to a new international market but do not know how to begin? Or perhaps you have already entered a new market but you are struggling to see the same levels of success that you see in your home market. If either of those situations sound familiar, ask yourself […]
Watch the recording: How to use CRO to improve your international websites
Conversion rate optimisation (CRO) should form an essential part of any skilled digital marketer’s toolkit. It is the practice of making data-driven adjustments to a website with the aim of increasing the conversion rate – a very worthwhile aim, as this should in turn increase that website’s revenues and profits! We explored this topic in […]