3 common translation problems and how to avoid them
This blog post was updated on 3 July 2023. Although the vast majority of translation projects go smoothly, there will inevitably be cases where problems occur that result in delays, additional costs, or content that does not meet your requirements. Translation problems can arise at any stage within a project, but the good news is […]
Watch the recording: Is there a future in influencer marketing?
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We explore this topic in our webinar recording. In this webinar, you will learn how best to approach influencer marketing […]
Watch the recording: How to attract international students online
2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment. Following this pivotal shift to online enrolment, you may be wondering how to adapt to an online enrolment cycle, as well as what the […]
Watch the recording: How to elevate your e-commerce business with social media
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media is something that e-commerce brands can leverage to boost sales. If you are an e-commerce […]
Watch the recording: How to optimise your Amazon listings for international sales
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have a product that you want to sell internationally, you cannot afford not to be on […]
6 steps to international Amazon marketing success
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have a product that you want to sell internationally, you cannot afford not to be on […]
The benefits of translation memory and CAT tools
Translation memory and CAT tools (computer-assisted translation tools) may sound complicated, but do not be put off by the jargon! These are useful tools which are aimed at improving the consistency of your translations and, where possible, passing savings on to you with your chosen provider. How do translation memory and CAT tools work? Translation […]
Watch the recording: International social media strategy for 2021
2020 has been an exceptional and challenging year for social media marketers, with many having to review and adapt their tactics in response to the problems thrown up by the pandemic. But as the year draws to a close, you can look forward to 2021 with hope and start preparing your approach. Now is the […]
Watch the recording: International paid search strategy for 2021
2020 has been a unique and challenging year for paid search marketers, with many having to reassess and readjust their tactics as a result of the effects of the pandemic. But as the year comes to a close, you can look forward to 2021 with optimism and start preparing your approach. Now is the time […]
Watch the recording: Global digital strategy for 2021
2020 has been an unforgettable year, bringing with it a unique set of challenges which have had many marketers frantically readjusting their tactics. As the year draws to a close, marketers are turning their attention to 2021, with hope and optimism that it will be a more stable, more positive year. Now is the time […]