Watch the recording: What global companies could learn from start-ups
Global companies have resources, scale and reach, but sometimes this comes at the cost of good communication, innovation and agility. In contrast, these are traits that start-ups have in droves, since these smaller companies are forced to develop efficient processes in order to survive and thrive. But what if there were a way to have […]
Watch the recording: Why Pinterest is the best platform for your business to advertise on
Is Pinterest missing from your current social media marketing strategy? If the answer is yes, you are not alone – unfortunately, many brands are missing out on the incredible marketing opportunities that Pinterest provides, particularly B2B brands. This is despite the fact that, if used properly, Pinterest can be a channel that provides both B2B […]
The secret to success in international markets: Consider the cultural differences
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: did you take the local culture into account when creating your marketing strategy? If that […]
Watch the recording: How to reach global audiences in the technology sector
The world of work has gone through some rapid and unprecedented changes over the last year. Due to the COVID-19 pandemic, millions of businesses were forced to go digital practically overnight. From office workers having to work from home, to B2C shops having to suddenly concentrate on their e-commerce websites rather than their physical stores, […]
3 tips for lead generation on social media
This blog post was updated on 2 May 2024. More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These people are already aware of your […]
3 tips for international conversion rate optimisation
Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit! But how can you get the most out of it, and are there any special considerations for international […]
Watch the recording: How to navigate cultural differences between international markets
More and more brands are expanding into international markets, as these represent lucrative opportunities for the growth and expansion of your customer base. However, cultural differences in consumer behaviour can make it challenging and, if got wrong, create a lasting and powerful negative impact. In contrast, when a brand understands the culture surrounding its target […]
Watch the recording: How to choose advertising channels for international student recruitment
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst face-to-face interaction is important for student recruitment, online strategies are becoming more and more successful. […]
3 key tools for translation quality assurance
The blog post was updated on 12 February 2024. Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time around, as this can save you […]
What’s the difference between translation, localisation, transcreation and copywriting?
When it comes to language services, we have seen that clients can sometimes confuse translation, localisation, copywriting, and transcreation, as they are not sure of the differences between them and of which service would suit them best. This is due to the fact that these services are often given different names by the various agencies […]