3 tips for technical translation projects
If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips for technical translation projects, to help them run smoothly. 1. Choose translators with strong technical […]
What is multichannel marketing?
At its simplest, multichannel marketing is the practice of delivering marketing information via multiple channels. When doing this, focus on your message – and choose whichever channel is most appropriate for delivering that message. By embracing multichannel marketing, you enable yourself to be present across all the different places where your customers love to go […]
3 tips for content marketing in the technology sector
This blog post was updated on 28 January 2025. Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three popular (and successful) content formats for […]
3 tips for social selling on LinkedIn
If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time you log in to a social media network to identify new prospects, connect with them […]
6 search engines that are challenging Google around the world
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which are challenging Google’s dominance, and […]
10 tips on how to run a successful webinar
This blog post was updated on 5 January 2024. Webinars have long been a popular tool for businesses, especially those in B2B sectors, to connect with customers, demo products, provide training and market their offering. They have many benefits: they can be attended from anywhere; they have relatively low set-up costs, especially if you do […]
Why glossaries should be part of any translation project
Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised texts. A carefully crafted glossary helps to avoid discrepancies and improve the overall quality of […]
How does Twitter usage differ around the world in 2020?
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is that right? Actually, Twitter’s usage differs significantly around the world. How important it is as […]
Why technology companies should use glossaries in translation projects
If a glossary is not created and integrated into the localisation workflow, the effects can be detrimental. In many languages, the meaning of the same word can be conveyed in different words or phrases. However, the terminology does not tolerate options; an incorrectly used term or an incorrectly chosen word in the target language can […]
3 tips for organising your global social media budget
Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. The key to spending your social media budget efficiently is first to know exactly what your budget is, and then to put together a well-thought-out and organised plan. In this […]