How does Facebook usage differ around the world in 2020?
Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is the same globally, but that is not the case. This blog post will look at […]
3 tips for tech companies working with micro-influencers
Over the years, with the rise of influencer marketing, many opinions and stereotypes about the use of influencers have been formed within the industry. But more marketers are coming around to the idea of adding influencer marketing to their overall strategy. And the reason is simple: it just works! It is no coincidence that global spend […]
Quiz: 7 fun international digital marketing facts for 2020
Webcertain Search And Social Report 2020 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 38 countries around the world. Want to see how much you know already? Test your knowledge with the short quiz below!
5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 reasons to work with micro-influencers for B2B marketing
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One type of influencer that is of […]
3 ways to optimise your Google My Business listing
If you are a business with a physical presence, it is important to have a well-optimised Google My Business profile. This will help your local audience to find you and should improve your number of real-life visitors. Whether you are a shop, restaurant or office, Google My Business can help you boost your local presence. […]
In translation projects, cost equals quality
When you approach different translation companies and agencies asking for a quote, you will get a range of prices back – and you may be tempted to simply go with the cheapest. However, that would be a mistake, as price is not the only factor; it is the processes, workflows and the quality of the […]
Why WordPress is a perfect fit for your global website
WordPress has been around since 2003 and has become one of the most popular content management systems (CMSs) on the market. According to WordPress, 39% (statistic updated, accurate for 2021) of all sites on the internet use WordPress. It is flexible, scalable, secure – and a powerful platform for building a solid web presence. Organisations […]
International content marketing: To centralise or decentralise?
One of the main challenges that international corporations face when defining their global content marketing strategies across several markets is this: to centralise content (and to what degree) or not (going for a decentralised approach instead). Fortunately, one thing is very clear: the time of massive centralisation and mass communication is over, and brands have […]