3 tips for hotels wanting to increase direct online bookings
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than hotels’ websites, but this leads to hotels having profits reduced due to commissions and losing […]
3 tips for storytelling on social media for the technology sector
This blog post was updated on 30 January 2025. Technology is the biggest story of the 21st century. It is embedded so much into our lives that its narratives sometimes feel too familiar to us. People see these stories so often that they are no longer swayed by them, but roll their eyes and quickly […]
3 tips for a successful B2B social media strategy
This blog post was updated on 24 September 2025. Did you know that over half the world’s population is on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing strategy. There is a misconception that […]
Is it possible to win a featured snippet if you are not ranking on page 1 already?
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the client is interested in. The majority of the SEO community, including Webcertain’s own SEO experts, […]
Why you need to have a customer focus in manufacturing marketing
Many manufacturing companies have been around for a very long time, often based on a strong engineering heritage. In the past, focusing on production and the supply chain was enough to grow and thrive with minimal marketing efforts. Businesses grew very successfully based solely on their strong product knowledge and a great sales team. Nowadays, […]
8 reasons you don’t want to miss the International Search Summit Boston
The digital marketing space is full of conferences and events, so working out what’s happening when and more importantly which to invest your precious time and training budget on, can be a challenge. Each person will have a different objective and different requirements about what they look for in an event, but if you’re in […]
Watch the recording: How to succeed at global SEO
On 29 August, we hosted the webinar “How to succeed at global SEO”. The webinar was aimed at SEO professionals who want to improve the organic performance of their international websites. We know that the international element makes SEO a whole lot more complex. After all, with multiple languages and country-tailored information at play, ensuring […]
Advertising targeting advice for manufacturers
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think that PPC ads and social media ads are the same, but they could not be […]
3 tips about branding for manufacturers
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, brands are everywhere. People love brands, and people will buy a product just because there’s […]
How to set meaningful goals in the B2B sector
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings that we take from them. The first step of properly measuring the results of your […]