3 tips for market research for manufacturers
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, and these learnings will have a positive impact on your digital marketing strategy. This blog […]
3 tips for storytelling on social media for the education sector
This blog post was updated on 6 March 2025. One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more dramatic reply is: “How could you […]
Launching our new concept – Webcertain In-house!
Today, we launch a new business in the Webcertain family – Webcertain In-house! For many years, Webcertain Group has worked with leading global brands – especially in B2B. It has often been true that our work has been for internal teams inside large organisations, but at our core, we’ve always been an “agency”. But not […]
Watch the recording: Webinar for B2B product marketers
On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally. At Webcertain, we have a lot of experience in creating digital marketing campaigns for clients in the manufacturing and product […]
International SEO tips from Google’s John Müller for 2019
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the SEO community. He hosted an hour-long Q&A session with attendees of the conference, where he […]
How manufacturers can use storytelling on social media
This blog post was updated on 11 February 2025. Storytelling is all the rage in digital marketing. After all, humans love stories. On TV, in books, in music, on stage, in our dreams or in our realities – stories captivate us and keep us engaged. Stories are things we can relate to. Facts and figures […]
International content marketing in the manufacturing sector
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers – particularly in the early stages of the sales funnel. This blog post will examine […]
Featured snippets and how to win them in 2019
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, which was dedicated to search engine results page (SERP) features and highlighted the importance of […]
How to produce multilingual videos for YouTube
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The first question is based on the fact that content is not necessarily relevant or appropriate […]
International digital marketing quiz
The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short quiz below!