Yes, the robots are here and they’re running Google Ads!
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is visited by delegates from all over Europe. So, a fitting place for Frederick Vallaeys, once […]
3 international digital marketing strategies for resort hotels
This blog post was updated on 8 July 2022. Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily lives when searching for information or buying a product online, and this behaviour extends to […]
Translation for the travel and tourism industry
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably the huge amount of competition in the travel industry. How can you make your brand […]
How universities are using social media to attract international students
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog post, we will look at how various universities from three countries (UK, US and Australia) […]
An overview of multilingual desktop publishing and typesetting
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money and resources creating a carefully crafted marketing piece, complete with your content, branding and style […]
How to combine design and SEO when building an international website
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with the outcome. Problems can include insuffucient leads, insuffucient conversions, bad reviews or high bounce rates. […]
Tips to improve your content marketing strategy
We are living in the era of content. Every day, we are exposed (and usually overexposed) to a never-ending number of marketing messages that are trying to reach us with a variety of purposes: from brand awareness, to informational or educational content, to pure conversion-seeking communications. According to Omnicore, on a daily basis, 500 million […]
10 interesting facts from The Webcertain Global Search And Social Report 2018
We are thrilled to announce that we have just published The Webcertain Global Search And Social Report on our Know-How platform! This 139-page guide provides the most up-to-date information about search engine and social media usage in 20 different countries, as well as stats on internet penetration, device usage and the most important things to […]
YouTube marketing: Video pre-production advice
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation that you do before creating a video is just as important as the actual shooting […]
International Search Summit Barcelona November 2018: Main takeaways
International Search Summit has been run by Webcertain for the last ten years. Last month, it was in Barcelona and it was the first time there were two tracks, one for those in PPC and one for those in SEO. A record number of attendees came to the event and already people are asking about […]