3 tips for PPC advertising in the education sector
This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we have extensive experience of working with […]
How to approach website translation in the education industry
Why is translation important in the education industry? The number of students studying abroad is rising worldwide, which means it has never been more important for universities to translate their websites into different languages to try to capture the attention of these bright and inquisitive young minds. Having webpages translated and localised into foreign languages […]
The benefits of programmatic advertising
The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next year and most advertisers have now fully embraced this technology. Here are some of the […]
International marketing at BrightonSEO 2018
The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the world. For the second time this year, Webcertain had its own expo stage, focused on […]
The world of LinkedIn sponsored updates: E-learning course
Would you like to find out how to create a strategy for thought leadership and lead generation on LinkedIn? Look no further: our brand-new e-learning course will teach you how to create content for your LinkedIn sponsored campaigns, how to set up your campaigns with the correct targeting, and how to manage them effectively. Let’s […]
LinkedIn sponsored updates: A glossary of terms
If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it all a bit easier. Audience: Indicates whether the update was shown to all the followers, […]
International digital marketing: 50 tips in 50 days
I’m Wilbur. I’m from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. I’m here at Webcertain to learn more about this “internet” and get to know humans from all over the world! Over the next 50 (working) days, I’m going to be […]
How to set up your YouTube channel
You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do not already have a Google Account, you can set one up by going to youtube.com, […]
Search and display campaigns on Google
If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we will look at the main aspects of search and display campaigns. Search campaigns This type […]
Go global! 3 unmissable international search events for 2018
Digital marketing events are a great way to improve your knowledge and that of your team. And, it’s no longer secret that the world is now a global marketplace, businesses big and small are constantly looking for ways to expand into new markets and grow their brands internationally. Added to this, is the challenge of […]