Keyword search intent in digital marketing
Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search intent. By listening to their customers, companies can understand their user behaviour and target their […]
Google Analytics for LinkedIn
Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you have been advertising on it for a while… either way, you probably know that it […]
Pros and cons of 3 multilingual YouTube channel models
YouTube is the world’s most popular video platform, second most popular search engine and third most popular website. It is the place where people go to find and watch videos, whether they are looking for entertainment, inspiration or education. For this reason, it is a very important channel to be on. The process of planning […]
Accelerated Mobile Pages: Google vs. Yandex vs. Baidu
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three seconds to load. Take into account also that many of the world’s internet users are […]
Keyword match types internationally
In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, keyword match types vary across different search engines; in this blog post, we will focus […]
Marketing in travel and tourism
The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our Know-How guide. The travel and tourism industry As identified by ComScore’s 2018 EU Travel Report, […]
Personalisation in digital marketing
There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message to the right person, at the appropriate time and within the right space. Some of […]
Mobile SEO on Google, Yandex and Baidu
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never been more important to have […]
How to do international keyword research
This blog post was updated on 25 March 2025. I am sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international businesses, it is really important to adopt a holistic, 3D approach when it comes to […]
4 ways you can advertise on Spotify
Spotify is a music streaming platform that started in Sweden in 2008 as an attempt to combat online piracy. Over the last decade, it has grown and earned a loyal user base and a positive brand image. It now operates in 61 markets worldwide and has over 140 million users and over 30 million songs. […]