3 strategies for expanding your PPC campaigns to new markets
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to rolling out your PPC campaigns to new markets, there are three main strategies you can […]
Web development: The importance of the discovery and planning phase
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision for the website’s appearance and functionality. Without this phase, projects are likely to encounter costly […]
10 lessons learnt at the International Social Summit 2024
Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time ever attending an event like this and it was even more valuable than I had […]
Best practices for content optimisation
At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable information that will allow them to fulfil their search goals. Over the past few years, […]
The ultimate guide to international search and social marketing in 2024
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you must tailor your marketing strategy to ensure it is completely localised to each target market. […]
Harness the power of global video storytelling
Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any marketing and communication strategy. But is just creating videos enough? Video is a useful tool, […]
Opportunities for B2B companies in the metaverse
Introduction Over the course of the last four decades, the world has seen an astonishing amount of change. Our world has become “smaller”, more interconnected, and travel and communication have never been easier. This change has been driven primarily by the invention of the internet in 1989. Since its birth, the internet has rapidly taken […]
3 tips for telling your brand story on social media
Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are bringing to life. So, why can telling your brand story on social media often feel […]
Common website migration mistakes to avoid
A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper processes are not followed. These mistakes can result in your website losing visibility and traffic […]
5 steps to build a successful games marketing strategy
So, you have finished developing your game and are now ready to launch it – congratulations! But, just as with any other product, your games marketing strategy needs to be sharp and on-point, so that you can successfully connect with your target audience and convince them to get your game. A good games marketing strategy […]