Opportunities for B2B companies in the metaverse
Introduction Over the course of the last four decades, the world has seen an astonishing amount of change. Our world has become “smaller”, more interconnected, and travel and communication have never been easier. This change has been driven primarily by the invention of the internet in 1989. Since its birth, the internet has rapidly taken […]
3 tips for telling your brand story on social media
Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are bringing to life. So, why can telling your brand story on social media often feel […]
Common website migration mistakes to avoid
A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper processes are not followed. These mistakes can result in your website losing visibility and traffic […]
5 steps to build a successful games marketing strategy
So, you have finished developing your game and are now ready to launch it – congratulations! But, just as with any other product, your games marketing strategy needs to be sharp and on-point, so that you can successfully connect with your target audience and convince them to get your game. A good games marketing strategy […]
How to manage an international team remotely
Introduction In this blog post, I would like to share my experience of managing a team of four people located in different countries, one of whom had just joined the company and needed full training. This kind of remote working has exploded in popularity over the last couple of years, and there are of course […]
How to turn GA4 into an opportunity for B2B
Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you are using Google Analytics to provide insights to support your business decision-making, Google has therefore […]
How on-page optimisation can improve global performance
Introduction In order to fully understand how on-page optimisation can improve your website’s global performance, you need to begin by understanding how the search results work and how search engines and on-page optimisation have changed over time. Over the years, search engines evolved from simple keyword matching and keyword density measuring, to a more sophisticated […]
5 countries with the biggest growth in internet penetration in 2023
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy to only focus on this kind of market, but by doing that, you could be […]
5 tips for working with design teams for global campaigns
Introduction If you are involved in running global marketing campaigns for your company, you will know the plethora of challenges that this can throw up. Each market brings another layer of complexity, as you need to create multiple sets of assets, imagery and text that are localised to the needs of each market. This is […]
Dos and don’ts of using vanity metrics to measure localisation success
Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like social media followers or website traffic volume, do not directly correlate with important goals such […]