Be prepared: A personal message from Webcertain’s CEO
We’ve just run another successful International Search Summit – and I’d like to take this opportunity to share with you what I think are the key takeaways. 1. Be prepared: Take voice search really seriously! “Hal” made his first appearance at last week’s 50th International Search Summit with a talk by Michiel Das on voice […]
Top tips for digital marketing for manufacturers
This blog post was updated on 4 May 2023. For many manufacturers, marketing is not at the top of their priority list. This is fine if you are a big brand that consumers know well, but what if you are not? Let’s explore some top tips for digital marketing for manufacturers. Pay-per-click (PPC) campaigns PPC […]
What is SEO-localisation?
Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed the work required to develop an international website, so we coined our own term, SEO-localisation. […]
Agile processes for continuous delivery: A focus on SEO-localisation
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a closer look at how continuous delivery is defined and how you can achieve it. What […]
E-book review: Undertaking SEO-localisation in a world of continuous delivery
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your SEO team tell you that the content doesn’t contain the right keywords. You then have […]
How translation connectors can improve the efficiency of your translation workflows
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of their time moving content requiring translation from the website’s content management system (CMS) to the […]
Search linguists vs translators in SEO-localisation projects
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on banners and slogans, keywords, ad texts, and social media posts. A native search linguist will […]
5 benefits of SEO-localisation for international websites
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s all well and good simply translating your web-based content to appeal to consumers overseas but […]
Should emojis be used in business?
With emojis becoming a new way to communicate, you should at least take into consideration the idea of using them in your marketing campaigns, as so many international businesses have already done. Having said this, you need to do it in the right way. Emojis are getting more and more popular, and to date there […]
3 trust signals to remember when doing website localisation
This blog post was updated on 4 April 2025. When you are targeting a website at an international market, it is vital that you localise it to serve the needs of the local audience. By fully localising your website, you are creating a stellar user experience for the target user, making the path to conversion […]