How psychology can help you understand user behaviour in content marketing
Understanding user behaviour in content marketing is essential when it comes to creating content, and using psychological insights means that we can design more effective campaigns. For a campaign or piece of content to be successful, users need to be able to relate to it. Marketers can shape their content based on users’ behaviour or […]
International Search Summit Barcelona speaker spotlight: Swydo’s Jeroen Maljers
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one of our speakers – Jeroen Maljers from Swydo – what attendees will gain from his talk […]
International Search Summit Barcelona speaker spotlight: SEAT’s Michiel Das
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one of our speakers – Michiel Das from SEAT – what attendees will gain from his talk […]
International Search Summit Barcelona speaker spotlight: searchVIU’s Eoghan Henn
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one of our speakers – Eoghan Henn from searchVIU – what attendees will gain from his talk […]
International Search Summit Barcelona speaker spotlight: Fang Digital Marketing’s Jeff Ferguson
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked one of our speakers – Jeff Ferguson from Fang Digital Marketing – what attendees will gain from […]
3 ways content marketing can help SEO
Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking factor that all the major global search engines take into account when ranking websites. Digital […]
Bitcoin technology: What is the use for international businesses?
Everyone is talking about Bitcoin, the new secure way to transfer money globally. This technology is fast growing, and it offers many benefits such as its low cost and independence from banks or financial institutions. Let’s take a closer look. Bitcoin: Why use it? International businesses that deal with various currencies in different countries will […]
3 things to know about digital marketing for distributors and suppliers
This blog post was updated on 5 May 2023. As a distributor or supplier, you are likely to have some limitations imposed by manufacturers in terms of selling spaces, as well as guidelines to follow and sales targets to meet. Digital marketing can be a great way to help you to achieve your goals, but […]
International Search Summit Barcelona speaker spotlight: Vistaprint’s Marie Mure-Ravaud and Johann Godey
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked two of our speakers – Marie Mure-Ravaud and Johann Godey, both from Vistaprint – what attendees […]
Why you should know about augmented reality
AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ experience. Virtual reality (VR) vs augmented reality (AR) VR is an artificial environment created to […]