LinkedIn Sponsored Content campaigns: Tap into LinkedIn’s 1 billion users
This blog post was updated on 17 March 2025. As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value of LinkedIn Sponsored Content campaigns for […]
Advertising on Facebook is powerful
Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in Facebook? Yes, it is. Because on Facebook it is easier to find the right audience, […]
The Google grant for non-profit organisations: Products and eligibility
Your non-profit organisation might be eligible for the Google grant, an initiative which allows charitable organisations to use Google’s advertising products for free in order to promote their work. Read our blog post to discover a few products covered by the grant, and whether you meet the criteria. The grant The Google grant allows your […]
Ad blocking: How can marketers work around it?
Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s see how marketers can face this issue. Who uses ad blocking and why? Ad blocking […]
Multilingual and international: Similar but not the same!
This blog post was updated on 23 January 2025. If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Clarifying “multilingual” and “international” Multilingual refers to the use of several languages. International refers to something affecting two or more nations. Most of the time, […]
WhatsApp launches new service for businesses
Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce tax in the near future. Yahoo Japan has been found guilty of “defaming” a man […]
Twitch: What an opportunity for international digital marketers!
Looking for new clients, and a growing ROI? Twitch can help. Easy to use, user-friendly, and multilingual, this platform can put you in contact with different demographics. And no, it’s not just for gamers. Let’s see how it works, and how businesses can use it. Twitch: Audience and demographics Twitch is a live streaming platform […]
China clamps down on VPNs in censorship push
Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor in the mobile search results. YouTube has introduced new rules about which publishers can earn […]
Facebook to decrease visibility of business posts
Global marketing news – 16th January 2018 The social media giant Facebook has announced that it is to change its algorithm that decides what content to show in users’ news feeds. Google AdWords is to get rid of review extensions next month. The Chinese ecommerce company Alibaba has announced that it wants to help French […]
Future applications of AI in digital marketing
AI is growing, and digital marketing will be heavily affected by it, regardless of which stage of the marketing funnel we look at. The ultimate goal will be to automate most, if not all, digital marketing processes, going well beyond precise targeting and personalised messaging. Let’s look at three future applications of AI in digital […]