New version of Google Search Console being rolled out
Global marketing news – 12th January 2018 A new version of the Google Search Console has started rolling out to all users. The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform last year. India is now the fastest growing mobile payments market in the world, according to […]
Naver criticised for manipulating suggested search terms
Global marketing news – 9th January 2018 Naver has been criticised for removing certain suggested search terms from its search results. Baidu is facing legal action for illegally obtaining user data. Amazon has announced that its digital assistant Alexa will soon be coming to Windows PCs. Smartphones are now the most popular device used for […]
How dynamic keyword insertion on Yandex differs from Google AdWords
For marketers to get optimal visibility, it is important to match the text of their ad copies with what their prospective customers are typing in the search box, and this is where dynamic keyword insertion comes in. However, this option doesn’t work in the same way in Google and Yandex. As you are more likely […]
New social media law comes into effect in Germany
Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their products or services online last year. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews […]
Making translators an intrinsic part of your business
If you have an international business, you are likely to need translators and language service providers (LSPs) to help you with your marketing strategy. But just how do you establish a good relationship with them? I have complied a few suggestions to help you, based on my own experience working in this field. Getting your […]
Search engine marketing year in review 2017
Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
PPC ad specifications around the world
Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their ad copies. In this blog post, we’ll look at the PPC ad specifications for Bing, […]
Many companies unprepared for GDPR
Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been published into the South East Asian internet landscape. Visit Webcertain.tv to watch the full bulletin or to watch a […]
Baidu Launches China-Friendliness Test For Japanese Websites
Global Marketing News – 12th December 2017 Baidu has launched a service that tells Japanese companies if their websites are suitable for China, the EU has adopted new VAT rules for ecommerce websites, and research has examined the popularity of mobile payments in a range of international markets. Visit Webcertain.tv to watch the full bulletin or to watch a […]
Why machine translation will not replace human translators
Machine translation, often abbreviated to MT, is the use of specific software to translate text from one language to another, and it is getting more and more popular in the translation world. Machine translation can considerably speed up the translation process, as well as reducing its costs; having said this, this technology is very unlikely […]