Big Global Opportunities For UK Retailers This Black Friday
Global Marketing News – 7th November 2017 UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rivalry in India. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
On-page SEO: An introduction to keywords, keyword mapping and on-page keyword optimisation
When it comes to online content and website rankings, keywords play a vital role. Read on to find out how SEOs should approach keywords in their content, and for some advice on keyword best practice. Keywords and SEO Keywords are an important part of search engine algorithms, as they are the means through which search […]
Bing Shopping Campaigns Launch In Canada And India
Global Marketing News – 3rd November 2017 Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise this year. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital […]
Google Changes How It Chooses Which Results To Show Users
Global Marketing News – 31st October 2017 Google will start ignoring which country version of the search engine users are using when serving its search results, the social media app Line is losing users, and research predicts that the majority of shopping will take place online this holiday season. Visit Webcertain.tv to watch the full bulletin or to watch […]
Internet security: HTTP, HTTPS and their impact on SEO
You have most likely heard of HTTP and HTTPS before. HTTP stands for “Hypertext Transfer Product Protocol”, and it is a system enabling the transfer of information on the internet. As HTTP systems are susceptible to manipulation, a new system was introduced in 1994. This is referred to as HTTPS, protecting information travelling on the […]
Google introduces new features to help sellers
Global marketing news – 27 October 2017 Google has introduced a range of new features to help sellers, research has uncovered the best ways to drive app installs, and the Russian search engine Yandex has released its figures for the last quarter. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital […]
3 Things That Differentiate Link Building On International Search Engines
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard the practice if you are targeting a global audience. Here are three international search engines […]
Amazon Winning India’s Ecommerce Battle
Global Marketing News – 24th October 2017 Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK online shoppers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital […]
What Are Schema.org And Mark-up Techniques?
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? Unstructured data is, in simple words, any content on a website. It indicates a text […]
Google Launches Faster Search Feature In Africa
Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.