Apple Search Ads Launched In New Countries
Global Marketing News – 17th October 2017 Apple has made Search Ads available to advertisers in more countries, the Russian internet giant Yandex has launched a digital assistant called Alice, and research has found that ecommerce in Spain grew by 25% in the first quarter of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide […]
3 Ways To Combine PPC And SEO For A Successful Marketing Strategy
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. 1. Monitor your PPC campaign to achieve SEO and content insights A great way to improve […]
Chinese Ecommerce Giant Tmall Focuses On Russia
Global Marketing News – 16th October 2017 The Chinese ecommerce site Tmall is set to launch in Russia, Bing has rolled out its Dynamic Search Ad in the US and the UK, and Instagram is the fastest growing social network in Japan. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital […]
A guide to complete page optimisation
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when it comes to search engine ranking algorithms, and they should always contain keywords as early […]
European Ecommerce Market To Grow 19% In 2017
Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 “supervisors” to censor content on its platform. Visit Webcertain.tv to watch the full bulletin or to watch a wide […]
New Ecommerce Site Launches In Middle East
Global Marketing News – 3rd October 2017 A new ecommerce site has launched in the Middle East, a leading Chinese search engine has launched a fact-checking feature, and new research has found that UK ecommerce sites need to improve their returns policies and provide better in-transit progress information. Visit Webcertain.tv to watch the full bulletin or to watch a […]
Bad Backlinks And Quality Assessment On Google And Yandex
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come from trustworthy sources, and when this happens it can lead to penalisation by search engines. […]
Google announces shock change to comply with EU ruling
Global Marketing News – 29th September 2017 Google has announced drastic new changes to comply with the European Commission’s antitrust ruling; Google, Naver and Kakao have entered into fierce competition in South Korea; and research has found that shopping apps are extremely popular in the Asia Pacific region. Visit Webcertain.tv to watch the full bulletin or to watch a […]
Top International Search Tips From The Experts
The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked 4 of our speakers what their top international […]
Tencent Launches Solution For US Advertisers Targeting China
Global Marketing News – 27th September 2017 Tencent has launched a new solution for US advertisers targeting a Chinese audience, Bing has made it possible for advertisers to manage ad extensions on an account level, and a report revealing the latest ecommerce trends in the Netherlands has been published. Visit Webcertain.tv to watch the full bulletin or to watch […]