3 Things To Ensure You Get App Localisation Right
Around 90% of time spent on mobile is spent in apps. With apps being such an important part of the mobile experience, it’s essential that your app gives your users a positive experience. If your app is targeting a foreign market, then you need to make sure that your app is fully localised to that […]
Turkey To Force International Companies To Pay Taxes
Global Marketing News – 21st September 2017 The Turkish government wants to force international companies to pay taxes in the country, Google has offered to include competitors in its shopping section in an attempt to avoid further fines from the EU, and a new mobile payments app has launched in India. Visit Webcertain.tv to watch the full bulletin or […]
Why You Shouldn’t Ignore Bing In Your Campaigns
Google is without a doubt the main search engine in English-speaking countries. Having said this, Bing, the web search engine owned and operated by Microsoft, is growing and growing. Bing’s market share in the US, UK and Canada has been on the rise lately. This is not all: Bing’s features set it apart from Google, […]
Google Rolls Out Support For AMP Landing Pages In Search Ads
Global Marketing News – 15th September 2017 Google is rolling out support for AMP landing pages in search advertising campaigns, China has announced new rules regarding group chats, and comScore has published its annual whitepaper “The Global Mobile Report” for 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
Google Appeals Against Antitrust Fine From The EU
Global Marketing News – 12th September 2017 Google has appealed against a massive antitrust fine from the EU, the Middle Eastern ecommerce giant Souq.com has acquired the ecommerce delivery marketplace Wing.ae, and Alipay has launched the capability to run mini programs. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
Mobile Payments: What Options Are Out There?
Mobile payments are getting more and more popular worldwide, and it is vital for businesses to offer mobile payment options when it comes to their international strategy. Mobile payments are transactions made or received on a mobile device, and there are four main types of mobile payments around. They are predicted to make up 45% […]
WeChat Tests New Advertising Option
Global Marketing News – 8th September 2017 WeChat has started beta testing a new advertising option, Google might face a fresh investigation from the European Commission, and Coca-Cola has announced that it wants to make India its third largest market worldwide. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
3 Things You Can Do To Implement Effective Geo-Targeting
If your website is targeting multiple countries and has different content for each country, then it’s really important that when a user lands on your website, they end up with the content that’s intended for people in their location. This process is called geo-targeting. Here are three tips that will help you to geo-target your […]
Yelp makes local search data available to advertisers
Global marketing news – 6 September 2017 Yelp has made its local search data available to advertisers, eMarketer has released a new report into the US mobile payments market, and short-form video is becoming an important part of digital marketing. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Facebook Rolls Out New Video Platform
Global Marketing News – 5th September 2017 Facebook is rolling out its Watch video platform in the US, Google is launching an AdSense beta test to users, and ecommerce is experiencing a boom in Brazil. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.