What to consider when buying translation
The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s requirements, they require a lot of background research. Additionally, they are not cheap, and certainly […]
Microsoft and Amazon Digital Assistants To Communicate
Global Marketing News – 4th September 2017 Microsoft and Amazon have signed a deal to allow their digital assistants to communicate with each other, the Danish B2C ecommerce market has seen impressive growth, and the Indian online grocery market is set to receive a huge boost from two global online giants. Visit Webcertain.tv to watch the full bulletin or […]
Google Proposes Antitrust Shopping Fix To EU
Global Marketing News – 1st September 2017 Google has sent a proposed fix for its shopping service to the European Commission, Apple has announced that it is now accepting WeChat Pay as a payment method in China, and the European VR industry is growing rapidly. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of […]
Yandex Direct Embraces Extended Text Ads (ETAs)
An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new PPC feature, namely the introduction of Extended Text Ads. Following suit from Google & Bing, […]
3 things to consider when searching for reliable international SEO information online
There is plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they are talking about, some is written by amateurs who do not know the facts. When educating yourself, it is important to know that the information you are reading […]
Google Doubles Number Of Sitelinks Available
Global Marketing News – 31st August 2017 Google has doubled the number of sitelinks available to advertisers, Facebook is set to remove a number of its boosted post options, and research has found that social media advertising has a minimal impact on conversion rates. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews […]
JD.com Partners With Qihoo 360
Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel experiences. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
How To Be Featured In Google’s Answer Box
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the answer to search queries directly on the SERP, without users having to click on any […]
Top Ecommerce Trends Of 2017 Revealed
Global Marketing News – 29th August 2017 The most important ecommerce trends of 2017 have been revealed, younger social media users are moving away from Facebook, and research has found that 57% of all search traffic now comes from mobile devices. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
Yandex Launches New Ranking Algorithm Korolyov
Global Marketing News – 25th August 2017 Yandex has released a new search ranking algorithm, 70% of smartphone users are downloading at least one app per month, and Facebook is falling in popularity in South Korea. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.