Bing Search Engine Market Share Higher Than Expected
Global Marketing News – 24th August 2017 Microsoft says Bing is doing better than is widely thought, eBay has opened its US marketplace to Africa, and Google has made a stand against a planned levy. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Google Developing New Tools For News Publishers
Global Marketing News – 23rd August 2017 Google is developing new tools for news publishers, China has launched an online court, and research has found that businesses have unrealistic expectations of the African market. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Yandex.Direct Introduces Extended Text Ads
Global Marketing News – 22nd August 2017 Yandex.Direct has introduced Extended Text Ads, Quora Ads has launched retargeting, and Bing has opened its Dynamic Search Ads pilot to all US advertisers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
An introduction to audio-visual translation
This blog post was updated on 5 March 2024. Audio-visual translation is a specialised branch of translation dedicated to the language versioning techniques used in audio-visual content which can be used either at the production or post-production stage. Video is getting increasingly important, and as a result, the quality translation of visual content is highly […]
WeChat Nears 1 Billion Users
Global Marketing News – 21st August 2017 WeChat is nearing one billion active users, Google is testing a ‘Lite’ version of its search app, and research has found that 20% of marketing emails never reach their intended target. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Bing Ads To Launch Labels Feature
Global Marketing News – 18th August 2017 Bing Ads will soon be launching its labels feature to all accounts, Facebook is rolling out its Marketplace platform across Europe, and Amazon Pay has entered into competition with Flipkart and Paytm in the Indian digital wallet market. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of […]
UK Ad Group Calls For Ad Measurement Standardisation
Global Marketing News – 17th August 2017 A UK ad group has called upon YouTube and Facebook to agree to a list of advertising standards, Google is expanding its Universal App Campaigns tool, and Facebook is testing a new targeting feature that focuses on brick-and-mortar consumers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range […]
3 things to consider when doing international content outreach
This blog post was updated on 11 June 2021. Content outreach is the process of contacting relevant website owners, bloggers and social media influencers and asking them to publish your content on their website or profile. It is a super-important part of a content marketing strategy; after all, what is the point in creating fabulous […]
Baidu Partners Up With JD.com
Global Marketing News – 16th August 2017 Baidu has signed a new deal with JD.com to improve online shopping, mobile online-use in 16 to 24-year olds is becoming more popular than other devices combined, and Google has added more languages to its Indian voice search feature. Visit Webcertain.tv to watch the full bulletin or to watch a wide range […]
European Advertisers Develop Ad Measurement Guidelines
Global Marketing News – 15th August 2017 Advertisers in Europe have created a set of guidelines to improve ad measurement consistency, three Chinese social media giants have been put under investigation, and Google AdWords has rolled out more updates for mobile. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]