How to manage an international team remotely
Introduction In this blog post, I would like to share my experience of managing a team of four people located in different countries, one of whom had just joined the company and needed full training. This kind of remote working has exploded in popularity over the last couple of years, and there are of course […]
How to turn GA4 into an opportunity for B2B
Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you are using Google Analytics to provide insights to support your business decision-making, Google has therefore […]
How on-page optimisation can improve global performance
Introduction In order to fully understand how on-page optimisation can improve your website’s global performance, you need to begin by understanding how the search results work and how search engines and on-page optimisation have changed over time. Over the years, search engines evolved from simple keyword matching and keyword density measuring, to a more sophisticated […]
5 countries with the biggest growth in internet penetration in 2023
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy to only focus on this kind of market, but by doing that, you could be […]
5 tips for working with design teams for global campaigns
Introduction If you are involved in running global marketing campaigns for your company, you will know the plethora of challenges that this can throw up. Each market brings another layer of complexity, as you need to create multiple sets of assets, imagery and text that are localised to the needs of each market. This is […]
Dos and don’ts of using vanity metrics to measure localisation success
Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like social media followers or website traffic volume, do not directly correlate with important goals such […]
3 ways Google Trends can support international content marketing
This blog post was updated on 28 February 2025. Google Trends is an incredibly powerful tool for SEOs and content marketers. It harnesses the immense power of Google’s vast search database and lets you see how frequently people have searched for specific search terms or topics on the search engine over a given period of […]
9 steps to unlock the power of your landing pages
Introduction Are you tired of your website’s landing pages falling flat and failing to convert visitors into customers? Or maybe you are setting up a landing page for the first time and need some tips. In this blog post, I will walk you through the essential elements of an effective landing page. Whether you are […]
An introduction to SEO-localisation
SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept may sound straightforward, there is actually much to take into consideration to get it right. […]
3 tips for achieving high-quality translations
Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true quality translation can be about more than just an accurate relaying of the facts. A […]