How to be successful at game localisation
This blog post was updated on 11 October 2022. Whether you are a gamer or not, you probably know the names of a video game or two. This form of entertainment is extremely popular, and its industry is ever-expanding. With the increasing global demand for games, the translation and localisation industries play a major role, […]
Yandex announces banking partnership
Global marketing news – 14 August 2017 Yandex has announced a partnership with the Russian bank Sberbank, Facebook has launched a new video service, and research by Speedtest has revealed the fastest internet connections in the world. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
How To Localise A Chatbot
Chatbots are getting more and more popular, and indeed this trend is due to continue. How many times, whilst browsing on a website, have you seen from the corner of your eye a little square emerging, usually with a question such as ‘Can I help?’ or ‘Let’s chat’? The reality is that many more online […]
Pinterest Launches Autoplay Promoted Video Ads
Global Marketing News – 11th August 2017 Pinterest has launched autoplay video ads worldwide, 27% of internet users in the Middle East and Africa are mobile-only, and Marriott is seeing success on Snapchat. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Google Forced To Change Android Search Preferences
Global Marketing News – 10th August 2017 Google has been forced to allow Russian users to select their own preferred search engine on Android, UK ecommerce grew by 18% in 2016, and Alphabet is set to further invest in Africa. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Google Updates App Store Ranking Algorithm
Global Marketing News – 9th August 2017 Google has updated the way that apps are ranked in its app store, The New York Times has seen its programmatic revenue double in the last quarter, and digital travel sales in India are set to hit 22 billion US dollars this year. Visit Webcertain.tv to watch the full bulletin or to […]
Is Voice Search Digital Marketing’s Next Big Thing?
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either by speaking to the voice function of a search engine such as Google Voice Search, […]
UK Proposes New Right To Be Forgotten Law
Global Marketing News – 8th August 2017 The UK government has proposed a new law that could give Britons the “right to be forgotten”, the ecommerce giant Tencent is taking its red packets service to India, and the role of social media in video marketing is changing. Visit Webcertain.tv to watch the full bulletin or to watch a wide […]
Facebook News Feed To Prioritise Fast Pages
Global Marketing News – 7th August 2017 Facebook will soon start placing faster loading webpages higher up in the News Feed, Apple Pay is set to launch in multiple new markets, and Google has introduced ‘badges’ to its Image Search feature. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing […]
Apple Is Struggling In China
Global Marketing News – 4th August 2017 Apple has revealed that it is struggling in China, the fashion magazine Vogue has started using Snapchat in the UK, and Facebook Messenger chatbots are increasing business sales. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.