Online Advertisers In Germany Face Strict New Rules
Global Marketing News – 6th April 2017 A German court has ruled that companies are no longer allowed to have their ads appear under search results for a competitor, YouTube is to use third-party businesses to ensure that ads are not posted beside controversial content, and Android has become the most used operating system in […]
Snapchat Launches New Search Feature
Global Marketing News – 5th April 2017 Snapchat has launched a new search feature, the taxi app Grab has acquired the payment service Kudo, and research has found that Japanese shoppers prefer browsers to apps. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
WeChat To Expand Into Europe
Global Marketing News – 4th April 2017 The popular Chinese social media platform WeChat is starting to expand into the European market, Pakistan is developing a new nationwide policy to attract foreign investment in its ecommerce market, and cross-border ecommerce in China has seen a boost after a product safety controversy. Visit Webcertain.tv to watch the full bulletin or […]
Keyword Research Is Heading Towards Semantic SEO
Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are doing their best to adapt to the new ways in which users are searching on […]
Booking.Com Banned In Turkey
Global Marketing News – 3rd April 2017 Booking.com has been banned in Turkey, Bing Ads has announced changes to its trademark policy, and a study has found that 6% of Europeans now buy online every single day. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
US Repeals Online Security Law
Global Marketing News – 31st March 2017 The US has repealed an online security law, Google has launched its Translate feature in China, and social media is the platform attracting the most customers in the Asia Pacific region. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
WeChat Rolls Out Data Analytics Tool
Global Marketing News – 30th March 2017 WeChat has launched a new data analytics tool, new industry standards have been suggested for mobile and desktop advertising, and research has found the benefits of ecommerce explainer videos. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Amazon acquires Middle Eastern e-commerce giant Souq
Global marketing news – 29 March 2017 Amazon has acquired the Middle Eastern e-commerce site Souq.com, Russian e-commerce is booming, and Walmart has increased its stake in the Mexican e-commerce market. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Facebook Testing Local Search Feature
Global Marketing News – 28th March 2017 Facebook has started testing a local search feature that suggests nearby businesses, Twitter is considering introducing a paid membership option that would give users access to advanced features, and more. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Google Extremism Ad Row Spreads To The US
Global Marketing News – 27th March 2017 Google’s ad controversy has spread to the US, Amazon’s move into Singapore has hit a wall, and Instagram now has 1 million advertisers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.