9 key steps for a successful international SEO strategy
This blog post was updated on 13 March 2025. Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international online expansion efforts go smoothly? Developing […]
Instagram marketing advice for B2C and B2B brands
This blog post was updated on 17 July 2024. With over 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing platform for brands to reach, connect with and influence their target audiences. You might think […]
Watch the recording: 2022 trends – A digital retrospective
Whew, another year nearly over! Now is the perfect time for marketers to reflect on the past year, take stock of their company’s current situation, and plan for what lies ahead in 2023. But how do you ensure that you are reflecting on what is actually happening in your industry, and not just reflecting on […]
What is included in a customer journey map?
Customer journey mapping is an important part of any brand’s marketing strategy. A customer journey map helps you to visualise and truly understand your customer’s interactions with your brand, allowing you to tailor your business and marketing strategies to fit. Let’s summarise what is included in a customer journey map. Stages/episodes These are the stages […]
Watch the recording: Customer journey mapping: The key to digital marketing success
It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial insights to develop marketing strategies. As marketers, our understanding of customer service comes from a […]
5 ideas to win at digital marketing during the World Cup 2022
The World Cup 2022 in Qatar is about to start! The entire world will be watching, so what better chance to promote your brand than during such an event? When talking about real-time marketing, there is no field better than the World Cup 2022 to take advantage of the opportunities to showcase your brand. We […]
3 methods for persona research for social media marketers
Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are targeting your products/services to. Personas serve as an inspiration for creating valuable content that not […]
On-page SEO: How to understand context and user intent
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context and the user intent behind the […]
Watch the recording: How to deliver a successful international website migration
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. Migrating an international website is a challenge in particular, as there are additional aspects to […]
5 reasons international marketers should be in Barcelona in November 2022
Do you work in international digital marketing? Are you responsible for your brand’s success in international markets? Looking for an event where you can learn international marketing best practice from the leading names in the industry? Then join us at the International Search Summit in Barcelona on 17 November 2022! The International Search Summit is […]