When should you conduct market research?
Market research can be a really valuable exercise for brands. The real-world data that you can gain from market research can help to shape your marketing and overall business strategies and set you up for success! But when is it most beneficial for you to do market research? In which scenarios will it bring you […]
3 tips for social listening for international marketers
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. To help with that, I have written a full-length […]
The top 6 Google Ads trends global companies need to know about in 2022
Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering Google’s huge impact internationally, it is little surprise that companies are choosing to invest large […]
Watch the recording: The importance of persona research in social media strategy
When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to secure a successful online promotion/campaign, you must make sure you are targeting the right individuals, […]
Quiz: 10 fun international digital marketing facts for 2022
The Webcertain search and social report 2022 has been published! It summarises the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. Want to see how much you know already? Test your knowledge with the short quiz below! Want to improve […]
3 tips to make website translation more efficient
As companies grow internationally, it is now more important than ever to translate all website content and web-based assets in order to reach potential new customers and clients. By having a translated website that speaks the languages of your target audiences, you can connect with these people on a deeper level which is more likely […]
10 interesting facts from the Webcertain search and social report 2022
The Webcertain search and social report 2022 has been published! It provides the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. There are plenty of fascinating insights in there for international digital marketers to absorb, and this blog post will […]
Get the answers to the biggest international SEO questions of 2022
International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be taking place; a virtual event dedicated entirely to international search marketing topics and challenges! This […]
The ultimate guide to international search and social marketing in 2022
The Webcertain search and social report 2022 has been published! The report provides the latest information about search engine and social media usage in 54 countries worldwide, as well as internet penetration rates, device usage data and the key things to keep in mind when tailoring your digital marketing strategy for each country. It is […]
Watch the recording: How to identify and seize growth opportunities in international markets
Whether it is deciding to enter a new market or looking for ways to grow in existing ones, seeking out new, profitable opportunities is a constant task for global businesses, whatever their size. There are so many factors to consider when determining where and how to invest both budgets and resources, all of which are […]