Watch the recording: How to use market discovery intelligence to make strategic global marketing decisions
If your business is thinking of entering a new market, then the first thing on your mind should be market research. Going in blind, or (wrongly) assuming that the strategy that works so well in your home market will work equally well overseas, is a recipe for disaster! Each new market must be carefully researched […]
Join our live interactive Q&A session with Google on 18 May 2022
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! As part of the International Search Summit: Global Virtual Edition, John Müller from Google will […]
International Search Summit: Global Virtual Edition is back in May 2022
We are thrilled to announce that the International Search Summit: Global Virtual Edition is back for another year and will be taking place on 18 and 19 May 2022! Taking place over two days, this virtual event is your chance to learn about the hottest international search marketing topics from our 14 expert speakers. This […]
How to maximise accuracy and quality in translation projects
Introduction I have been working on translation projects for many years, and during this time, I have come across quite a few challenges! In this blog post, I would like to look at some common problems related to translation source content – and how to overcome these challenges. So, what happens in a typical translation […]
International marketing recruitment: How to drive global growth amid The Great Resignation
It is a crazy time for marketing recruitment right now. The scales of supply and demand are tipped firmly in the favour of the candidates, meaning businesses need to act fast and offer flexible, competitive and attractive packages to have any chance of securing top talent. Whether it is losing team members thanks to “The […]
Will Google’s page experience update affect your website rankings?
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web performance and loading speed, HTTPS and intrusive interstitials into account as a ranking factor. For […]
3 benefits of using CAT tools in your translation workflow
If you are new to the wonderful world of translation, then you may not be familiar with CAT tools and the many benefits you can gain from including them in your translation workflow. CAT tools (or computer-assisted translation tools, to give them their full name) are pieces of software which help a human translator to […]
3 tips for increasing leads from your international website
If your business is targeting customers overseas, then it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and customer base in your export markets. But how do you go about international website optimisation? […]
Watch the recording: Audience targeting strategies for international marketers
Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to consume content in can differ from country to country. This webinar recording looks at global […]
Watch the recording: How to harness the power of keywords and content to boost your online performance
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can make a big difference to your visibility. Gone are the days of keyword stuffing and […]