Watch the recording: How a smart SEO strategy can support your international business expansion
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you have never done SEO in more than one country before, or if your marketing or […]
Watch the recording: How to successfully set up social listening and use the insights in your marketing
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. One way you can gain an understanding of your target audience is by conducting social […]
5 trends to include in your 2022 international digital marketing strategy
Things change, but things stay the same. That is how I often think about the evolution of the digital marketing industry and how marketers need to approach developing new strategies. The end of a year always fuels discussions on which big trends to expect and where to focus efforts for the next 12 months. When […]
International Search Summit Barcelona 2021 round-up!
Running events can be challenging at the best of times, but throw the uncertainty of a global pandemic into the mix (and all it brings), and you really have your work cut out! Will we sell tickets? Will people travel? Will events feel like they used to? Is it worth the risk? Having held the […]
Myth busting: Can good translations be quick and cheap?
Translation is one of those things where, in terms of quality, you will get what you pay for. If you buy translation at rock-bottom prices, you will likely receive a rushed, poor-quality translation that has potentially been pushed through machine translation. It really is worth finding a quality translation provider and paying more for it. […]
Watch the recording: International digital marketing strategy for 2022 and beyond
2021 is drawing to a close, and what a unique year it has been for marketers! The pandemic is still going on – with all the challenges and opportunities that brings – but certain sectors are starting to open back up. As 2021 draws to a close, we must turn our attention to 2022 and […]
3 ways hotel marketing is changing in a post-COVID world
The COVID-19 pandemic turned the travel industry on its head, causing chaos for hoteliers. Thankfully, the world seems slowly to be opening back up and travel is once again returning. But the nature of travel has changed. What does this mean for hoteliers and the way they approach hotel marketing? This blog post, based on […]
International Search Summit Barcelona 2021 speaker spotlight: Gemma Fontané
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Fontané, an SEO Consultant and the Founder of denadal.cat, will be one of the speakers. She will be giving a talk on a multilingual strategy case study, looking at the differences, successes and failures between international and local […]
International Search Summit Barcelona 2021 organiser spotlight: Kirstie Cartledge
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Kirstie Cartledge, Events Manager at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her better and to whet our appetites for the event! Describe yourself in three words. I would […]
International Search Summit Barcelona 2021 organiser spotlight: Gemma Houghton
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Houghton, Director of Marketing at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her better and to whet our appetites for the event! Describe yourself in three words. That […]