The SEO Show: Google And Yandex Search Insights
The SEO Show – 1st March 2016 robots.txt files can now be updated faster on Google Webmasters can now ask Google to index and process updated robots.txt files. Previously, if webmasters changed their robots.txt file, they had to wait until the search engine next crawled the website before the updates took effect. Now, webmasters can […]
The Advertising Arena: Google, Bing And Yandex Updates
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be Mac compatible for the first time ever, allowing Mac users to manage their paid search […]
How To Perform A PPC Performance Audit Using Yandex Report Wizard 2.0
A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version and can be accessed from the ‘Statistics for all campaigns’ tab at the bottom of […]
Yandex Direct: The new auction is coming, but what does it mean for advertisers?
Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to be informed, but another to truly understand what these changes mean in practice. Therefore, in […]
A peek inside the Yandex headquarters in Moscow
Recently, myself and my colleague Umay Jones had the fabulous opportunity to spend a few days inside the Yandex headquarters in Moscow. We were very surprised by the weather! Moscow can get very cold during the winter (dropping as low as -25 degrees) but we were welcomed by tropical weather which lasted almost a full […]
Google and Yandex advertising networks: What is the difference?
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers are now much more sophisticated and allow you to target not only single website […]
Yandex PPC update: Average display and click position now available in Yandex Direct
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its search results page. This improvement could easily be described as one of the most important […]
Head to head: Can linguistic advantages help Yandex beat Google in Turkey?
It was not that easy; just to walk in and become a contender in the Turkish internet market… blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be successful. Its target is to corner 20-25% of the search traffic, bullish figures when we […]
The ultimate guide to Yandex Metrica – the update!
If the title of this blog post sounds familiar to you, it is down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – the analytics tool from Russian search leader, Yandex – explaining all report types, as well […]
The ultimate guide to Yandex Metrica: The alternative analytics tool for international advertisers
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and free tools. One of them is Yandex Metrica – an online analytics platform developed by […]