Changes in PPC ads in Japan

There are some changes in PPC ad market in Japan in December. Here’s some notes for those people who are running the ad campaign in Japan market.

– MSN Japan’s Live Search result pages now show the ads from Microsoft Digital Advertising Solutions.

– Overture changed the ad guide lines in Jan. 2007. (Example: Restriction on 3rd party brand names, e-mail, phone number, etc. in ads)

– Overture Japan’s ads appear on sites such as: Yahoo Japan, NikkeiNet, Amazon.co.jp, and mixi

– Google’s AdWords appear on sites such as: goo, Biglobe, @nifty, and Rakuten/Infoseek

-Google and Overture are two major PPC ad service providers in Japan. Also, X-Listing, eListop, and J-Listing are well known PPC ad service providers in Japan.

– Ads for mobile search will grow big in Japan in 2007.

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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