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International SEO

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What is SEO-localisation?

Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More

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Three ways content marketing can help SEO

Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking … Read More

3 things to know about technical SEO on Baidu

This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that … Read More

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What Are Schema.org And Mark-up Techniques?

Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? … Read More

complete-page-optimisation

A guide to complete page optimisation

For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when … Read More

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