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Overture Japan ads now appear on mixi SNS

Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages. On July 26, mixi announced that its membership reached 5 million on July 24. … Read More

44% of Japanese mobile users click ads

Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of the Mobile Search research. 1083 mobile users in Japan participated in the research, 43.4% male and 56.6% female. Yahoo mobile is the most popular … Read More

More mobile net users than PC net users in Japan

The latest research by Ministry of Internal Affairs and Communication shows that there are more mobile Internet users (approx. 69.23mil) than PC Internet users (approx. 66.01mil) in Japan for the first time in history. It also shows 57% (approx. 48.62mil) … Read More

PSI-Japan begins ".mobi" domain registration

PSI-Japan has begun accepting the applications for new domain “.mobi” for mobile sites. From May 22 to 29, the registration is limited to the member companies and organizations to GSMA, CTIA, MMA, CWTA, and MEF for their registered trademarks. From … Read More

New affiliate organization in Japan

JASK (Japan Affiliate Service Kyokai) was established on May 12th. They will exchange and provide the information and the services with affiliate service providers, including: – increase the understanding of the affiliate programs – monitor improper activities and exchange the … Read More

2 mil Japanese enjoy "You Tube"

The Internet Usage in Japan (by Net Ratings) reports that more than 2 million Japanese had accessed to “You Tube” even though the site is in English. The number of Japanese users who access to “You Tube” has been rapidly … Read More

What does prompt Japanese to search?

According to the survey done by Opt and Cross Marketing, the “newspaper articles” was the number 1 reason (37%) why Japanese male searches, and the “conversation with family and friends” was the number 1 reason (49%) why Japanese female searches. … Read More