With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South … Read More
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform … Read More
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers … Read More
Well, assuming that you have a rough indication of the way Naver works, you will know that the top results are very often not actually websites. Instead they are things that Naver returns from its own internal sources, such as … Read More
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver … Read More
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, … Read More
The Mobile Marketing Association announced the results of its Annual Global Mobile Attitude and Usage Study conducted in 2008. The markets surveyed in the Asia Pacific segment of the study include: Australia, China, Hong Kong, India, Japan, Singapore and South … Read More
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as … Read More
Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US … Read More
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine … Read More
ORF.at reports that Ebay has acquired 67% of South Korean competitor Gmarket for $1.2 billion and becomes the market leader in South Korea. Ebay has already bought 67% of shares listed on the New York NASDAQ. Large beneficiaries of the … Read More
Is Google finally becoming serious in approaching the Korean market? Joop Dorresteijn reports that blogging platform TNC has been acquired by Google today; making them the first acquired company by Google in Korea. (who’s counting anyway) TNC offers a blogging … Read More
comScore just released an interesting data about the search rankings in Asia-Pacific region. According to their data, Google and Yahoo were the regional leaders as “top search properties” followed by China’s Baidu. “Because Google and Yahoo! have a strong presence … Read More
Joop Dorresteijn has started a series of posts which aim to explore the South Korean internet market. The series is not complete yet but one to bookmark if you’re looking for information on one of the most active internet markets … Read More
The research group comScore has released their first report looking at worldwide search activity, carried out over the month of August. Interesting reading to those dealing with multilingual marketing and a sign of the growing importance of this sector. The … Read More
