The war between Interflora and Marks & Spencer has been on-going for some time now, here is a quick wrap up of the situation: Interflora sued M&S in 2009 for bidding on its trademark in the UK (when a user … Read More
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page. … Read More
This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would … Read More
It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s even … Read More
Social Networking site Plaxo is expanding its global network of sites by using the technique member sourcing’ to produce its localisations. The nature of social networking applications and features renders traditional translation ineffective as many of the terms do not … Read More
In a global marketplace, companies struggle when it comes to providing the best content to local search engines, many times insisting in having a main .com website, that often does not appear in local product searches. There is no one … Read More
13 may be a fatal number, but obviously not at Google. Announcment on the Official Google Blog says that iGoogle has been localized for 13 new languages. Users speaking – Arabic – Bulgarian – Catalian – Croatian – Icelandic – … Read More
