Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. … Read More
When you’re translating your content into different languages, localising visual content is just as important as text content – yet has added complexities to ensure the finished product is an accurate representation of the original and suitable for the intended … Read More
Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short, … Read More
If you frequently surf the international content waters on the web, you’ll have noticed the plethora of articles which state that ‘going global has never been easier’ and that ‘the potential has never been bigger’. While I won’t quibble with … Read More
There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe … Read More
The year 2011 was a good year for search engine marketing. As content became the king, some real impressive search engine optimized websites were developed. Many small and big players around the globe also poured into the domain of search … Read More
The war between Interflora and Marks & Spencer has been on-going for some time now, here is a quick wrap up of the situation: Interflora sued M&S in 2009 for bidding on its trademark in the UK (when a user … Read More
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page. … Read More
This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would … Read More
It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s even … Read More
Social Networking site Plaxo is expanding its global network of sites by using the technique member sourcing’ to produce its localisations. The nature of social networking applications and features renders traditional translation ineffective as many of the terms do not … Read More
In a global marketplace, companies struggle when it comes to providing the best content to local search engines, many times insisting in having a main .com website, that often does not appear in local product searches. There is no one … Read More
13 may be a fatal number, but obviously not at Google. Announcment on the Official Google Blog says that iGoogle has been localized for 13 new languages. Users speaking – Arabic – Bulgarian – Catalian – Croatian – Icelandic – … Read More
