When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the … Read More
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy … Read More
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine … Read More
Portuguese who search for products of services online, spend in average €220. This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online … Read More
Google Analytics is now available in Portuguese. Google Analytics is a widely used web analytics tool, provided for free by Google and already used by many webmasters in Portugal. In October, Google had already announced that Google Sites – a … Read More
Intel signed a deal with the Portuguese government in which they will provide experience and know how in the education market in order to put 500,000 small PCs in the hands of children with ages raging from 6 to 10 … Read More
The decision to allow anyone to register a .pt TLD has suffered yet another blow, as the authorization from the Portuguese Ministry of Science and Technology was postponed to an unknown future date. 6 months ago the request to liberalize … Read More
A tv ad campaign for ZON (a cable operator that offers a triple play service) began airing the passed week on the main Portuguese tv networks. The campaign isn’t very out of the ordinary, but for one thing: it mentions … Read More
It uses a black background and therefore offers great energy savings, because black uses less energy than white on computer monitors. Called Eco Find, it is interely Portuguese in the making, but it uses Google results.
The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, the … Read More
As was announced by several SEM blogs and media, Google launched internationally the navigational links in their homepage. This was a feature previously only available in Google.com (US). The order of the links in the Portuguese version of Google (Google.pt) … Read More
